Articles & Stories
We publish the playbooks behind our fastest launches, the tech that keeps them online, and the growth loops that turn a $899 sprint into predictable revenue.
Updated weekly with new field notes.
Speed Wins
The math of momentum. How 72-hour launches beat 12-week projects.
Tech That Lasts
Stacks and systems that don't crumble when you scale or go global.
Growth Strategies
SEO, retention, and revenue loops that compound month after month.
Case Study Narratives
Deep dives on real builds. What worked, what broke, what we fixed.
Building a high-quality, custom website in 72 hours is not only possible; it's how we've built our entire business. It's not magic, and it's not a gimmick. It's a finely tuned process that cuts out the fluff and focuses on what actually matters: getting your business online, fast.
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Look, we get it. The economy's been giving everyone anxiety lately, and if you're building a business, it probably feels like you're trying to surf in a hurricane sometimes. But here's the thing – Mercury just dropped some seriously interesting data that might make you feel a whole lot better about where things are heading.
Let AI clear the technical bottlenecks—mixing, mastering, sample hunting—so you can spend more time on the creative decisions that give your music a pulse.
Let's be honest: most websites aren't built with accessibility in mind. They work fine for people without disabilities, but they're a nightmare for the 15% of the global population that experience some form of disability. That's over 1.3 billion people you might be excluding.
The anti-social media movement isn't about ditching your phone forever—it's about taking back control. Discover why everyone from CEOs to college students is logging off, plus AI tools that help you set boundaries without the FOMO.
Migrating from WordPress to React sounds intimidating, but it's more straightforward than you think. Here's your complete roadmap—from planning to launch—without the technical jargon.
Mobile traffic is higher than ever, but mobile conversions lag behind desktop. These five design changes can double your mobile conversion rate—and most take less than a day to implement.
Big brands have big budgets. But local SEO is the great equalizer—where smart strategy beats deep pockets. Here's your complete playbook for ranking #1 in your market.
WordPress isn't bad. It's just old. Built for blogs in 2003, it's being forced to do jobs it was never designed for. React was built for 2025—here's why the migration matters.
AI can handle repetitive marketing tasks, analyze data instantly, and generate content at scale. But the best small business marketing still needs human strategy, creativity, and empathy. Here's where to draw the line.