Meta Ads FAQ
What are the 4 types of advertising?
Print like newspapers, broadcast on TV and radio, digital across web and apps, and outdoor on billboards. Each hits folks differently—pick what fits your crowd.
Need this done for you?
We build, test, and scale Meta ads for founders who want conversions over vanity metrics. Let’s ship a creative that wins.
Picture ads as four playgrounds, each with unique equipment for your message. Traditional splits: print, broadcast, digital, outdoor. No fluff—each packs punches for businesses like yours.
Print first: newspapers, magazines, flyers, billboards (wait, outdoor separate). Tangible touch—readers linger, trust local papers. Your Vispaico? Trade publication ad for "sites in 24hrs" grabs offline agencies. Cheap runs, but circulation's dropping.
Broadcast: TV and radio spots. Mass blast—Super Bowl ads iconic, local radio hits traffic. Emotional hooks shine; jingles stick. Downside: pricey production, no targeting. TV still dominates sports and family viewing—promo music videos perform there.
Digital: web, social, email, apps. Star today—Meta, Google, YouTube. Trackable magic: clicks to sales. Your jam—pixel fires on site visits. Infinite formats, A/B testing bliss. Costs flex, scale infinite.
Outdoor: billboards, transit wraps, digital signs. Unskippable geo-hits—drive past downtown? Agencies see "Fast sites await." Awareness king, no screens needed.
Why four? Budget, audience, goal fit. Print builds trust, broadcast brands, digital drives direct response, outdoor creates local buzz.
Modern blur: digital outdoor (DOOH) mixes screens with data. Print goes QR-linked.
Your mix: digital core (Meta outreach), outdoor at industry events, print in trade journals.
Metrics: print coupons track, broadcast lift studies, digital pixels, outdoor foot traffic.
Costs: print $500 run, radio $1k week, digital $50 per day, billboard $2k per month.
2026: digital 70% spend, but traditional niches thrive—older demographics skip apps.
US geography: TV and radio huge in rural areas, digital explosion in cities.
Hacks: QR all print and outdoor to digital funnels. Radio shoutouts web links.
Pitfalls: digital fatigue, traditional waste broad.
Case: local restaurant TV plus Meta equals packed house. Dev shop print plus Google equals lead flood.
Blend for max: awareness traditional, convert digital.
Future: interactive print with AR, smart billboards with AI personalization.
Play all fields, test small. Print nostalgia sells; digital dollars flow. Your web or music? Digital dominates, spice with traditional. Crowd dictates court.